A multidisciplinary team

Julien Rousseau, Ulisse Gnesda and Luca Battaglia are three architects. They have honed their skills with agencies that no longer need introduction: Foster + Partners, Renzo Piano Workshop or Ateliers Lion associés. Through their work, the future partners discovered their complementarity, which led them to create Fresh in 2007. This is when they left behind museum and tower projects across the globe to set up an agency that does not take scale into account. From small to large, from design to town planning, from the high fashion object to the city neighbourhood, from order to response, they tackle projects based on their dynamic rather than their scale. Fresh works on sites where the societal challenge equals the urban potential and the agency’s strategies are deeply anchored in reality. Entering into dialogue on equal footing with investors, elected representatives, contracting authorities whilst not hesitating to make commitments consolidates the status of social and spatial activator for Fresh, who transforms purpose into space. Initial risk-taking was converted into an established and deliberate business strategy, which makes the agency unique and provides it with the opportunity to meet first-class conversation partners, in ever-greater numbers and increasingly fascinating.

Distinctions
• 2019 - Archi Design Club Awards
• 2015 - Archi Design Club Awards
• 2014 - 40 under 40 Design Awards
• 2014 - Lauréat, Grand Prix
La tuile terre cuite architendance
• 2010 - Primé, OMC project competition,
Geneva
• 2008 - Lauréat, Europan 6 à Roubaix
(Julien Rousseau avec Bathilde Millet)
• 2007 - The Arquitectum international
competition, Waltz of the Wind, New York

Workforce
in december 2017 : 31

Giovanna Dapelo

PROJECT DIRECTOR
LSA HMONP
Giovanna graduated as an architect from the University of Architecture of Genoa, Italy, in 2012 and was admitted to practice in 2013. She joined Fresh Architectures in 2013 where she participates in a transversal way in various projects with multiple scales : offices, hotels, retail, urban projects, renovations. Over time, she specialised in heavy rehabilitation projects, including the Dolce & Gabbana flagship at 54 Avenue Montaigne, for which she also designed the interior spaces. With this experience, she created in 2021 a new interior design agency with Julien Rousseau, «Rousseau Dapelo».

Mirko Zeino

PROJECT MANAGER
Mirko graduated from the University Institute of Architecture in Venice in 2009 as a DE architect. During his studies he did an Erasmus exchange at the Ecole de Paris Val de Seine and, in 2010, moved to Paris where he collaborated with several agencies. In 2015 he joined Alexandre Chemetoff's Bureau des Paysages to work on projects from the design phase to the construction site. He joined the FRESH team as a housing project manager.

Elea Tisserand

After a one year exchange in Finland and a Master's internship in New York, Eléa graduated with honours from ENSA Paris Val de Seine in September 2020, combining Nordic constraints and architecture. She will then spend a year and a half studying for a degree in Finnish language, before joining FRESH in January 2022 to work on a rehabilitation project. Thanks to her experiences abroad, she has developed a strong interest in archi-tectural photography and the issue of light in architecture.

Sabine El Khoury

Sabine graduated with honours from ENSA Paris-Malaquais in 2020. In parallel to her studies, she is interested in revolutionary movements and the conception of an architecture that would be conducive to the establishment of democracy in their aftermath. A lover of photography and writing, she is fluent in English, French, Spanish and Arabic. In January 2020, she will take a REVIT training course before joining the FRESH team in June 2020. Within the agency, she works mainly on mixed operations and feasibility projects.

Florian Faure

Florian obtained his DE degree in architecture from ENSA Paris Val de Seine in 2016. He joined DVVD Architectes Ingénieurs in 2016, where he stayed for 3 years and where he participated in projects such as the MK2 Nation cinema-hotel and the rehabilitation of the former school of the Chamber of Commerce on Avenue Trudaine. Following this experience, he joined the FRESH team in 2020.

Gaëlle Louyot

PROJECT MANAGER
BIM referent
Gaëlle graduated as a DE architect with research mention from ENSA de la Ville et des Territoires, under the direction of Marc Mimram, in 2014. Following her studies, she occasionally works as a journalist/freelancer for Le Moniteur. In 2015, she took a training course in BIM Management and joined the REVIT training team at the ADIG/ACTH centre. Her previous experience in Parisian agencies led her to work on office and housing projects. Gaëlle joined Fresh in 2016 as a project manager on mixed operations, notably Bobigny South Canal and the Argenteuil promenades, and monitors the project from design to delivery.

Luca Battaglia

PARTNER ARCHITECT
Settled in France since 1998, Luca Battaglia works for the Yves Lion Associés agency, where he tries his hand at projects and housing competition. Leaving behind the game of overlapping and superimposing typologies, he developed his pragmatic project experience at the Renzo Piano Building Workshop by following the Paul Klee Zentrum construction site in Berne. It is armed with this twofold experience as designer and constructor that he would become one of the founders of FRESH in 2007.

Guy Conand

PROJECT DIRECTOR
DE
Guy Conand start his itinerary in Vienna with Hans Hollein and Delugan-Meissl, then in Basel with Drlw for the airport extension.
Back in Paris, he worked as a freelancer and regularly collaborated with the agencies Eva Samuel, Dubesset-Lyon and Jean Christophe Quinton, where he was in charge of the development and implementation for facilities and housing projects. He is an architect town planer, graduate from Paris-Belleville and Grenoble schools of architecture. Guy joined FRESH in 2019 and has since worked primarily on housing projects, from the study phase to the construction phase.

Nadia Yamani

FINANCE DIRECTOR
After a law degree and management assistant diploma, Nadia has worked for 13 years with architectural agencies, including AdA, Novarina and S&V Architectures. She joined the Fresh team in May 2016 to run the agencies administrative and organisational section.

Marion Legrand

PROJECT MANAGER
Marion obtained her DESA degree in architecture from INSA Strasbourg in 2012, after a two-month internship at Dominique Coulon & Associés and a three-month experience in Amsterdam. She has held the HMO since September 2013. After several experiences in Parisian agencies, including Bruno Rollet architecte, rh+ architecture and Richez associés, she joined the fresh architectures team in January 2016. Within the agency, Marion works on rehabilitation projects, including 50 avenue Montaigne, delivered in 2022.

Émilie Batjom

Emilie graduated from the Master Matière à Penser of the Ecole d'Architecture de la Ville et des Territoires de Paris-Est, where she developed her taste for detailing. After a first experience in interior design, she worked on the rehabilitation of an office complex within Bartélémy-Griño Architects, before joining FRESH architectures in April 2022 for a similar project.

Julien Rousseau

PARTNER ARCHITECT AND MANAGER
Julien Rousseau is partner architect and manager of FRESH. In the past, he has collaborated on large-scale projects such as the Chicago Art Institute and the Tower Bridge in London at Renzo Piano Building Workshop, and the Hearst Tower and Canary Wharf Station at Foster + Partners. He is the co-author of a report on the sustainable city and is part of the RT 2020 (thermic regulation) working group. Today he manages all the projects, the team but also the development of the FRESH agency. In 2021, together with Giovanna Dapelo, he created the interior design agency «Rousseau Dapelo».

Ivan Saiz Lopez

Ivan holds a DE HMONP degree in architecture from the ETSA of the Polytechnic University of Valencia, Spain. During his studies he did an Erasmus exchange in Liège, Belgium. In 2016 he moved to Paris to carry out a 4-month internship at UNESCO. From 2016 to 2020, he collaborates with several Parisian architectural agencies for the realization of projects with multiple scales. In 2019, he will follow a training in Revit. Thanks to his experiences abroad he is fluent in Spanish, English and French. He joins the Fresh team in January 2020 and works within the agency mainly on rehabilitation and transformation projects.

Ramzi Lasram

PROJECT DIRECTOR
Ramzi graduated as a DE architect in 2016 from the National School of Architecture and Urbanism in Tunis. He joined FRESH in 2015 as an intern, and then integrated the design and competition department of the agency. With his experience of Revit and many 2D and 3D software, he works on the different stages of design, from the competition to the advanced and DCE phases, on the whole range of projects of the agency, from renovation to innovative new housing projects. Ramzi is also in charge of the agency’s artistic direction.

Claire Godet

PROJECT LEADER
Claire graduated in architecture from the Ecole Nationale Supérieure de Versailles in 2010. Thanks to her experiences abroad, she is fluent in English, Spanish and French. She started her professional activity with a renovation and extension of a hospital project at Celnikier and Grabli, then joined the Carbondale agency, specialised in luxury goods, where she was in charge of projects in Paris and London for Longchamp and BMW. In 2020, she moved to Bordeaux and worked for the agency MHJV on public and private projects. She joins the Bordeaux team of FRESH in 2022.

Louise Bruneel

Louise graduated from the École Nationale Supérieure d'Architecture de Paris Belleville in 2022. After an exchange in Argentina, she develops through her thesis and her final project a curiosity and a particular interest for the transformation of existing buildings into architecture. She joins the FRESH team in February 2022 and works on a rehabilitation project of a Parisian building.

Anna Benichou

DIRECTOR OF COMMUNICATION & DEVELOPMENT
After studying art history at the Ecole du Louvre, Anna started working in the art market, before joining the architecture sector in 2016, where she was able to learn about development and communication in this field.
With a background in various agencies, she joined FRESH in 2022 to strengthen the teams on image and development strategy.

Stéphane Pereira Ramos

PROJECT DIRECTOR

A graduate of the Paris La Villette School of Architecture in 2002, Stéphane worked at Jourda Architectes from 1999 to 2003, and then for 13 years at Jean Marc Ibos and Myrto Vitart, where he took part in numerous projects of a very varied nature. He joined Fresh in September 2016 as project director on two major Parisian rehabilitations located at numbers 50 and 54 Avenue Montaigne. Within the agency, Stéphane manages heavy rehabilitation and asset transformation projects, from the study phase to the construction phase.

Nadim Nehmé

OPERATIONS DIRECTOR
DE
A graduate of the Paris School of Engineering in 2004 and passionate about urban issues, Nadim has developed an integrated vision of projects through his experience at all three levels of the construction process: general contractor, project manager and project manager. He has worked on a variety of projects such as harbour dams, bridges, major renovations of offices, palaces and shopping centres.
He joined FRESH in 2019 as project manager and led the MOEX for the heavy renovation of 50 Montaigne. He is responsible for contracts and supervises the execution of complex operations of the agency.

Antonine Coucoureux

Antonine graduated as an architect from ENSA Paris Val de Seine in 2018. After an end-of-study project on the issue of appropriation of public space, she worked in several Parisian agencies on various public facilities and housing projects. In parallel to her architectural studies, Antonine trained as a carpenter and graduate in this field. She joined FRESH in February 2022, where she works on housing projects.

Chiara Pucci

Chiara holds a DE degree in architecture obtained with honours at the Polytechnic of Genoa in 2017. In 2021, she obtained the HMONP from the Ecole d'Architecture de Paris Belleville. During her studies, she did a one-year Erasmus exchange at the Ecole Nationale Supérieure de Lyon in 2015 and an internship at ZRS Architekten in Berlin, Germany. Interested in the notion of bioclimatism and "low carbon" architecture, she moved to Paris and collaborated with Joly&Loiret and Djuric-Tardio. Chiara joined the FRESH team in June 2020 where she participates in a transversal way in various projects with multiple scales.

Samuel Guesnouin

Samuel graduated as a DE HMONP architect from the Ecole Nationale Supérieure d'Architecture de Paris-La Villette in 2017. During his studies, he spent a year in Italy at La Sapienza University in Rome and an internship at Horma Estudio in Valencia, Spain. He first worked on social housing operations for Atelier Tabet and then participated in international projects at Studio Odile Decq. Samuel is a qualified project manager. He joins FRESH architectures in 2019.

Pamela Gennari

PROJECT DIRECTOR
Pamela graduated from the Polytechnic University of Ancona-UNIVPM in 2010 with double engineering – architecture training, where she earned her general contractor certification. She has taken numerous courses on energy and environmental subjects in building design. Pamela settled in Paris in November 2011 and joined the FRESH team during a university exchange scheme, which became permanent. She is bilingual Italian-French.
Within the agency, she has been leading numerous housing projects.

Ulisse Gnesda

PARTNER ARCHITECT
Ulisse Gnesda is an architect/town planner and contributes his vision of land development to the agency. Before founding Fresh, he had honed his knowledge of the city and of public spaces at the Ateliers Lion Associés, Brunet et Saunier, Chaix et Morel, Olivier Chaslin and Bernard Huet. Since 2009, he has been teaching the project at the architectural school of the city and region of Marne-la-Vallée.

Julien Faure

AGENCY MANAGER - BORDEAUX
Julien holds a DE HMONP architecture degree from the School of Architecture of Marne-la-Vallée since 2010. After various experiences in Parisian agencies, he joins Fresh in 2011, where he ensures a significant part of the production of housing. He sharpened his design and execution skills on several operations including the Origami XXL operation, a residential tower in the Clichy-Batignolles urban development zone in Paris, for Demathieu Bard Immobilier and in association with OGIC, and piloting the project to convert offices into housing in Boulogne-Billancourt (92), for CARDIMMO, in association with OGIC.
Since 2020, he has directed the southwestern branch of Fresh architectures, based in Bordeaux, which develops emblematic mixed-use projects, notably Quai de Brienne in the heart of the city of Bordeaux.

Pierre Fournet

Pierre graduated from the École Nationale Supérieure d'Architecture de Normandie with a DE degree in architecture in 2020. After several years of study in Rouen, he completed several internships in Paris, including a professional internship at FRESH architectures, in 2018. As a lover of photography and architectural representation, he is interested in the new mode of design and representation 2D and 3D. He joined the FRESH team in September 2020.

An open dynamic

The open dialogue that characterises the development of each project is converted into the Fresh team’s internal organisation. Everyone’s skills extend from architecture to design, through town planning, computer graphics, construction sites, economy. This horizontal functioning allows to develop points of view, inclinations, interests and areas of expertise. In order to implement the construction of a multidisciplinary and shared city, the agency has adopted the BIM from the start, a design sharing tool through a digital mock-up enhanced by information that can be viewed and amended by everyone, at any time. This tool enables the design team, which includes engineers, contracting authority and users, to get involved in each step of the development of the project and to take part in a collective creation.

A partnership approach

Both upstream and downstream of the project, the human aspect is at the heart of the Fresh approach. The agency produces for the city, buildings, which, through osmosis, are able to change the dynamic as well as the colour of their neighbourhoods. The constructed exchanges and the consensus reached represent the cornerstone of the project. Fresh implements a partnership approach and a dialogue with stakeholders gathered around each project.
In a dynamic of a continuous workshop, the agency uses negotiation as an inclusion strategy to take their clients where perhaps they have never been before. It is therefore around a shared vision of the city that promoters, landlords, landscape artists and engineers gather to develop a joint project, which has been designed together and is focused on its users. This ability to fuse complex opinions is Fresh’s trademark. Its culture of reciprocity pushes the agency to envisage usages that are translated into architecture and not the other way round.

Partners :
SEQUANO aménagement, I3F, PARIS HABITAT, LES NOUVEAUX CONSTRUCTEURS, VERSAILLES HABITAT, PLAINE COMMUNE HABITAT, SIEMP, OGIC, DEMATHIEU BARD IMMOBILIER, KAUFMAN & BROAD, BPD MARIGNAN, BOUYGUES IMMOBILIER, VILLE DE BONDOUFLE, VILLE DE PARIS, SOGEPROM, ICADE, VALOPHIS Habitat, EXPANSIEL Promotion, AZZAP Immobilier, ICF Habitat, EMERIGE, LINKCITY, ID CAMPUS, PROMOGIM, NEXITY , HABITAT 35, SAMO, CIF, OPHLM Ville de Montreuil, IMMOBILIERE 3F, SIEMP, VERSAILLES HABITAT, CREDIT DU NORD, VILLE DE CERGY, VILLE DE LORIENT, SEDP, VILLE DE VAUREAL, VILLE DE SAINT MALO, VILLE D’ARGENTEUIL, VILLE DE NANTERRE, STANDARD LIFE INVESTMENTS, UNIFA, APIJ, VILLE DE VERSAILLES, ETOILE CINEMAS, VINCI, EMMAUS HABITAT, CAMROU, SAMO, SCCV, NEXITY , CAP 120, NEOTOA, BRICQUEVILLE, BATIPLAINE, FIMINCO, SCI CAP 120, OPH Ile et Vilaine, DOLCE&GABBANA, ORIS, SYNAPSE, BOLLINGER GROHMANN, BETIBA, HN INGENIERIE, EPGF France REAL ESTATE, GEC Ingénierie, COTEC, BERIMegis, INCET, JLL, ARPIAUX, LASALLE, CHELSFIELD , ALTO, PEUTZ, SPAN, EGIS, INEX, MN2A/MNOP, AE75, BMF, SAVILLS